High CPC Keywords: Everything You Need to Know (2022)

High CPC Keywords: Everything You Need to Know (2022)

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High CPC Keywords: Everything You Need to Know (2022) As we enter the future, more and more businesses are starting to realize the importance of high CPC keywords. Not only do these keywords command a higher price from advertisers, but they also tend to receive more organic traffic from search engines. In this article, we’ll take a look at the top 20 high CPC keywords for 2022 and give you everything you need to know in order to rank for them.

What is a CPC?

CPC (Cost Per Click) is a metric used to measure the effectiveness of online advertising. It is often used in conjunction with other metrics, such as CPM (Cost Per Thousand Impressions), to determine how much money an advertiser can expect to spend on a campaign. CPC is important because it tells advertisers how much they are paying per click on their ads.

To calculate CPC, advertisers work out the cost of an ad (the CPV or Cost Per View), divided by the number of clicks the ad received. So, if an advertiser has an ad with a CPV of $10 and it receives 10 clicks, their CPC would be $1.

What are High CPC Keywords?

High CPC keywords are essential for getting your website ranked high in Google. They are the most important factors in search engine optimization (SEO).

A keyword is a word or phrase that you want to rank higher for in the search engines. You can use high CPC keywords to get your website ranked higher in the search engine results pages (SERPs).

There are a few things you need to know about high CPC keywords:

1. They must be relevant to your website and your niche.
2. They must be easy to rank for.
3. They must have high click-through rates (CTR).
4. They must be priced affordably.

How to get started with High CPC Keyword Research

If you’re looking to increase your website’s traffic and convert more visitors into customers, you’ll need to find high CPC keywords. Thankfully, it doesn’t have to be a difficult process. In this article, we’ll show you how to get started with high CPC keyword research.

The first step is to identify your target market. What services or products do these people need? Once you know this, you can start brainstorming possible high CPC keywords that describe those products or services. You can also look for words and phrases that are commonly associated with your target market. For example, if you sell software products, you might consider keywords like “software,” “software development,” “programming,” and “programming tutorials.”

Once you’ve identified some potential high CPC keywords, it’s time to test them out in search engines. Start by typing the keyword into the search engine’s search bar and seeing what comes up. Next, browse through the results to see which pages rank highest for that keyword. study these pages carefully to see how they’re ranking and what content is driving traffic to them. Then, use that information to adjust your keyword choices accordingly.

How to Find High CPC Keywords for Blog

There are tons of ad networks, but the biggest one is Google AdSense, with nearly 2 million advertisers. It also has billions of customers in the world. AdSense earners receive 80% of their income from 20% of the keywords they use.

In this video, I’ve talked about how you can increase your AdSense earnings:

And you, as a blogger or content creator, can increase high-paying keywords for you if you find them. Well, here’s how you do it using the right tools:

Use Google Keyword Planner to Find Profitable Keywords

Let’s jump on Google itself because it’s where the data is coming from.

Google Keyword Planner

Step 1:Hover over the Keyword Planner after you create your AdWords account.

Step 2:And then enter keywords related to your niche. Or explore keywords if you’re starting your niche research. Also, specify your demographics like countries and more.

The results show you average monthly searches, competition, ad-impression share, and suggested bids. The suggested bid is related to CPC.

Step 3:Choose keywords with higher suggested bids (and CPC). Try going for low-competition keywords so that you start getting traction easily.

Another recommendation is to opt for keywords with fewer monthly searches. Although it’s sometimes easier to rank for a keyword with a lower number of monthly searches, it’s not always the case.

Jump on Free-Forever H-Supertools Keyword Research Tool

If you have been on H-Educate for some time, you are already aware of the free H-Supertools that I offer. It shows the power of Google’s database in a few seconds for absolutely nothing. Go for it if you don’t want to use Keyword Planner for whatever reasons.


Step 1: Go to H-Supertools

Step 2:Hover over to ‘SEO’ from the top bar. There’ll be a dropdown list.

Step 3: Choose the “Keyword Research Tool” given in the first position.

Step 4: Start with a keyword in the box and click ‘Search. By the way, you can set the country or language targeted as well.

Step 5:After that, scroll down a bit. And find the ‘CPC’ column. Explore the keywords with high CPC and choose according to ‘SEO Difficulty’ and ‘Monthly Search Volume’. That’s it, easy-peasy!

Rush to SEMRush to Find Money Making Keywords

SEMRush has a fine collection of SEO tools. And using it to find money-making keywords is practical without a doubt. There are two methods of doing so. First, search for keywords related to your niche and find high CPC keyphrases. Let’s explore the second method in detail now.


Step 1:Go to SEMRush and enter the domain of your competitor. You’ll have tons of valuable information in a few seconds now.

Step 2: Click on the number of ‘Keywords’ it’s ranking for.

Step 3: And choose the highest number from the ‘CPC’ column. And that’s just it! You have found the highest cost-per-click keywords from your competitor. Of course, you need to shortlist your result depending on ranking difficulty, volume, and other metrics.

Opt for Ahrefs to Get Top Paying AdSense Keywords

Finding high CPC key phrases is seamless on Ahrefs as well. All you need is to visit its Keyword Explorer and choose the highest CPC from the column.


1: Go to Ahrefs and sign in to your premium plan.

2: Choose’ Keyword Explorer’ from the top bar.

3: Enter a seed keyword related to your niche and press ‘Enter’

4: Click on ‘More filters’ and opt for ‘Cost per click, $’

5:Set your minimum and maximum limit for CPC and get the top results based on your criteria.

What about other keyword research tools? Well, the process of finding money-making keywords on most tools is the same. So let’s not take long in digging LongTailPro, KeywordChef, or others.

How to Find High CPC Keywords for YouTube

You can find profitable YouTube keywords in the same way as you would for a blog. But you need to start your keyword research with YouTube itself. Focus on YouTube autocomplete feature.

After you get the plethora of keywords, use them on tools like Keyword Planner, H-Supertools, or SEMRush. And repeat the process that I’ve enlisted above. Enter your relevant keywords and get to know the CPC.

Or else you can use TubeBuddy to get tons of keyword ideas. And then get to know the CPC for different keywords. Ahrefs also allows you to do keyword research for your YouTube channel. All you need is to select the platform on Keyword Explorer.

Some of the Highest CPC Keywords (2021)

Wordstream has also offered the data we used in our infographic at H-Educate. Have a look at the pie chart I’ve created for you.

top highest CPC keywords
  1. Insurance $61 CPC
  2. Gas/Electricity $58 CPC
  3. Loans $50 CPC
  4. Mortgage $46 CPC
  5. Attorney $48 CPC
  6. Lawyer $42 CPC
  7. Donate $42 CPC
  8. Conference Call $42 CPC
  9. Degree $40 CPC
  10. Credit $38 CPC

Here are some of the most expensive keywords for Insurance in the US.

insurance high cpc keywords

And have a look at the marketing niche now.

top keywords for marketing

Now that you know tons of the highest-paying keywords, create content around them. And focus on adding value to your readers because only then you’ll succeed. Let’s have a look at the FAQs section now.

The Different Types of CPC Keyword Strategies

There are a variety of different types of paid search advertising that can be used to target your audience. One of the most popular types is called “paid search”. Paid search is when a company pays Google or other search engines to show their ads when someone looks for a specific keyword or phrase on Google or another online source.

Paid search can be used to target a variety of different audiences. You can target people who have already shown an interest in your product or service by running “ Expanded Text Ads”. This type of ad shows text directly below the organic results on Google and other search engines. Expanded Text Ads are great for promoting your products and services to people who are looking for information about them.

You can also target people who have not yet shown an interest in your product or service by running “Display Ads”. These ads show up as full-page ads on Google and other search engines. Display Ads are ideal for promoting your products and services to people who are looking for information about them but haven’t found it yet.

Paid search can also be used to target people who have never heard of your product or service before by running “Search

How to Optimize Your Ads for High CPC Keywords

One of the most important things you can do to increase your CPC (cost per click) is to optimize your ads for high CPC keywords. There are a few steps you need to take to achieve this, and we’ll walk you through them below.

First, start by understanding what makes a high CPC keyword desirable. A high CPC keyword is one that is expensive to rank for but provides a high return on investment. This means that your ads will be placed in front of more qualified prospects, which will result in higher profits.

Second, focus your campaigns on specific keywords. Don’t waste money on general keywords that have little chance of ranking well. Instead, focus your campaigns on specific niches that are likely to be lucrative.

Third, create unique ads with relevant information. Make sure that the copy in your ads is accurate and informative, and includes key features and benefits of your product or service. This will help you attract qualified prospects who are looking for information like this.

Finally, set realistic expectations for how long it will take to see results from your optimization efforts. It may take a few months before you see significant increases in your CPCs, but the rewards will far outweigh

What to Expect from AdWords Campaigns Targeting High CPC Keywords

When you create an ad campaign targeting high CPC keywords, you should expect to pay high prices for your ads. The costs of running a high CPC campaign will depend on a number of factors, including your budget and the quality of your target keywords.

Generally speaking, you’ll need to invest more money in your ad campaign if you want to reach people with lower incomes. This is because people who can’t afford to spend a lot of money on advertising are more likely to be interested in cheaper options.

Another cost factor that affects high CPC campaigns is the quality of your target keywords. If your keywords are low quality, it will be harder for your ads to generate clicks. In fact, some people have even reported losing money due to low-quality keywords.

Overall, it’s important to make sure that you target high-quality keywords when creating an ad campaign targeting high CPC keywords. Doing so will help you to reach fewer people but spend less money on ads.

FAQs on High CPC Keywords

Let me answer some of the most frequently asked questions about CPC. Let me know in the comments below if your question hasn’t been answered.

What is CPC in blogging?

CPC, short for cost per click in blogging, refers to the amount of money you get paid if your site clicks. CPC depends on the kind of content you create on your blog or site. Content that is valuable for advertisers has a higher CPC.

Why is my CPC so high?

Your CPC may be high because of the increased competitors bidding on the same keywords. So you can control the price of your bidding but not the one is given by your competitors.

What topics have high CPC?

The topics that are more profitable for advertisers on the ad networks have higher CPC and vice versa. For example, topics related to email marketing must have a high CPC because it brings around a $44 return on investment of one dollar. And that’s insanely huge! On the other hand, a funny topic will not necessarily bring considerable value to advertisers. So, it has a low CPC.

Why is CPC Low When CTR is High?

It’s not always the case. CTR depends on the quality score, affecting your CPC. The more quality your content has, the better your position on a search engine will be.

Read Also:CPA Marketing Guide for Beginners


In this article, we are going to be discussing high CPC keywords. What is a high CPC keyword? Well, according to Google AdWords, a high CPC keyword is one that costs you more in clicks per impression than your average keyword. So if you’re looking to increase your ad impressions and make more money from your website traffic, then investing in high CPC keywords might be the route for you.

We have covered all of the key points on what it takes to invest in high CPC keywords so whether you are just starting out or you are looking to scale up your campaign, this article will help you get there. So without further ado, let’s dive right into the details!

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